10DLC THROUGHPUT TOOL

TCR Trust Score Calculator

Low Trust Score = Low Messaging Limits. Estimate your score before you pay for vetting. Understand exactly how your brand identity impacts your daily SMS capacity.

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Aegis Mobile Logic Vetting Predictor T-Mobile Limits

Why Trust Scores Matter

The Campaign Registry (TCR) assigns every brand a "Trust Score" (0-100) during registration. This score determines how many messages carriers (like T-Mobile and AT&T) will allow you to send per day. A low score can cap you at 2,000 messages/day, crippling high-volume campaigns.

Score Range 0 (Low) to 100 (High)
Key Factors Brand Identity, Footprint
Impact Daily Message Caps

What Affects Your Score?

Corporate Identity

Age of EIN, corporate structure size, and presence in databases like Dun & Bradstreet.

Vetting Status

Unvetted brands get a default low score. "Secondary Vetting" involves a manual audit for a higher score.

Past Violations

Previous spam reports or carrier blocks associated with your EIN will drag your score down.

T-Mobile Daily Brand Caps

T-Mobile enforces the strictest daily limits based on your score. Knowing your tier helps you plan your campaign volume.

Trust Score Daily Message Limit Tier Status
0 - 24 2,000 / day Low Trust (Unvetted)
25 - 49 10,000 / day Medium Trust
50 - 74 40,000 / day High Trust
75 - 100 200,000+ / day Top Tier

How to Improve Your Score

If your calculated score is too low for your needs, you can take action.

  1. 1

    Fix Data Mismatches

    Ensure your Brand Name matches your EIN letter exactly. A mismatch results in a "Unverified" status (Score 0).

  2. 2

    Secondary Vetting

    Pay the ~$40 fee for "Enhanced Vetting." This triggers a manual review by Aegis Mobile or similar partners, often boosting scores significantly for legitimate businesses.

  3. 3

    Special Business Review

    If you still need higher limits (e.g., for emergency alerts), you can file a Special Business Review (SBR) request directly with T-Mobile (additional fees apply).

Calculate Your Throughput

Don't launch a campaign only to get throttled. Use our simulator to predict your Trust Score and messaging capacity before you register.

Launch Calculator

Frequently Asked Questions

Does AT&T use Trust Scores?
AT&T uses "Message Class" instead of daily caps. Your vetting status determines your class (Standard vs. Special), which dictates your throughput in Transactions Per Minute (TPM).
Is the calculator 100% accurate?
It provides a high-confidence estimate based on known carrier algorithms. The final score is determined solely by TCR and its vetting partners at the time of registration.
Can a new business get a high score?
New businesses often start with lower automated scores due to lack of history. Secondary Vetting is highly recommended for new entities to prove legitimacy and boost limits.

Legal Disclaimer: This tool provides estimates for informational purposes only. Actual Trust Scores and throughput limits are assigned by The Campaign Registry and mobile carriers based on proprietary algorithms. MyTCRPlus does not guarantee specific scores or messaging capacities.

How to Use the TCR Trust Score Calculator Effectively

The Trust Score Calculator gives you an estimate of your current or projected Campaign Registry trust tier based on the inputs you provide. To get an accurate result, use your exact legal entity name as registered with The Campaign Registry, confirm whether you have completed secondary vetting, and select the business type that matches your TCR brand registration — not necessarily how you describe your business informally. The calculator uses the same scoring inputs that TCR's algorithm evaluates: entity type, EIN verification status, vetting level, and business age signals.

If your calculated score falls below your target throughput tier, the calculator outputs a prioritized remediation path. The most common lever available to brands in the Standard tier is secondary vetting, which can move a score from the 1-49 range into the 75-100 range in a single step. For brands already at the High trust tier looking to push into Top tier, the calculator flags the additional documentation and campaign history factors that carriers use in discretionary high-throughput approvals. MyTCRPlus can initiate the secondary vetting process on your behalf and monitor for score updates.